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	<title>PayPal &#124; Virtual Credit Cards &#124;  Merchant Accounts &#187; search engine marketing</title>
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	<description>Everything you want to know about Paypal &#38; Merchant Accounts</description>
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		<title>The Importance Of Search Engine Optimization</title>
		<link>http://paykapal.com/the-importance-of-search-engine-optimization/</link>
		<comments>http://paykapal.com/the-importance-of-search-engine-optimization/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 13:43:10 +0000</pubDate>
		<dc:creator>paykapal</dc:creator>
				<category><![CDATA[make money]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Site Promotion]]></category>

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		<description><![CDATA[From the modest local company in a very area to some huge industry enjoying with an intercontinental podium, marketing and advertising has become a prime instrument for almost any firm as well as company to ensure success. Men and women started together with employing equipment similar to write-ups, referrals, literature and even more to convey [...]


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			<content:encoded><![CDATA[<p>From the modest local company in a very area to some huge industry enjoying with an intercontinental podium, marketing and advertising has become a prime instrument for almost any firm as well as company to ensure success. Men and women started together with employing equipment similar to write-ups, referrals, literature and even more to convey their particular means as well as promote themselves amongst friends. These days is a moment wherever every thing happens just about the click on of one&#8217;s kids finger. Along with this time is needed advertising at the pace of sunshine, marketing and advertising with market aspects which are employed could a standard person might believe. Need help utilising SEO? Then you certainly should really purchase the top <a href="http://www.rylanclayne.com/etycoon/etycoon-bonus">eTycoon Bonus</a> that can assist you down the right path.</p>
<p> With the moment we have been moving from a actual physical entire world to a electronic entire world. Organizations began building up their internet sites to possess a presence within the digital globe. But likewise you will find vast amounts of websites. An amount be your personality after that? In this age of World wide web and Technologies, getting your business seen for a customer section is more crucial this also is the place the various search engines Marketing makes image.</p>
<p> Building up a website is a lot like making a found and perfecting your internet site is such as honing that noticed to utilize. In fact it is fairly rational which you are not able to take optimum using your own saw with out honing it.</p>
<p> Search Engines certainly are a system whereby one particular contains the info the after wants. Search engine optimization (SEO) is the process involving enhancing the volume and excellence of website visitors to a site via search engines by means of serp&#8217;s. Normally, the earlier a site is actually presented in the search engine results or perhaps the larger that &#8220;ranks&#8221;, the greater searchers will certainly go to this website. Within easy terms, Search engine marketing (Search engine marketing) means your website is because obtainable as you can for the search engines like google to further improve the likelyhood that they&#8217;ll assist it up once your prospective customers type in specific search terms (known as key phrases). The more effortlessly engines like google find your website, the bigger way up it appears on their own search engine pages.</p>
<p> Nowadays, Search engine marketing is surely a sensible move for virtually any company.</p>
<p> Nevertheless having your website graded to your key phrases, there are many elements that will perform an important part: an effective web site framework, thoroughly clean html coding as well as essential keywords, among others. This implies the each page of your how do people become seo&#8217;ed. Every single web page needs to have a proper subject, real keywords and phrases along with a ideal description that suits the particular page. These kind of name, keywords and outline must be relevant for each individual page. Search engines like google &#8220;crawl&#8221; the world wide web seeking your search phrases in which their own people type in, consequently adding those key phrases through your blog means your website will be found during lookups with the internet search engine. Consequently you will need to set the feet in to your current customer&#8217;s footwear to understand just what keywords and phrases your customer would utilize to look for a particular products or services. You need to understand your customers&#8217; brain and this will supply you with the better of Identify and meta (Keywords and phrases and description) for you to optimize your website. Furthermore, optimizing your posts is equally crucial as that takes on a crucial role. You might enhance your content with adding keywords within your content, providing your Planning tickets to be able to game titles, giving daring consequences wherever necessary, supplying back links (to key phrases within the written content) for you to interior webpages anywhere suitable. To get forward through search engine marketing don&#8217;t forget to take aboard the recommendation Ryan Moran is actually giving in their modern site flipping training generally known as <a href="http://www.rylanclayne.com/etycoon/etycoon-review">Etycoon</a>.</p>
<p> Additionally, other items to rate the web site browsing search engines tend to be publishing your web site URL into a growing number of search engines, adding your website Website straight into on the internet directories, building up links along with other relevant company sites, distributing wealthy articles straight into post internet sites, posting your website web pages directly into various blogs, posting Press announcements into numerous Pr release internet sites. This can both increase the traffic overall in your web site and also increase your search engine rank, because the search engines like yahoo recognise frequent men and women connect to and also from the website and rank your website larger appropriately.</p>
<p> Men and women try a lot of strategies to increase their website standing in these engines like google for the particular keywords. People make studies in order to add-on their abilities to create this easier, more quickly and much more legitimate.</p>
<p> You&#8217;ll find businesses that offer solutions for SEO with other organizations. Many of us from Semaphore Computer software (world wide web.semaphore-software.com) have a very focused staff that researches about the Search engine optimisation along with SEM (Search engine marketing techniques) actions along with undertake assignments for you to upgrade the website ranking for clientele coming from diverse businesses.</p>
<p> It may be extremely important to go ahead with the fast tempo if you need to survive your company in this world-wide opposition. For further important information about search engine marketing and <a href="http://www.rylanclayne.com/affiliate-marketing/why-do-most-of-the-affiliate-marketers-fail">affiliate marketing</a> don&#8217;t hesitate to visit our website.</p>


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		<title>7 Best Steps Of Marketing Your Content</title>
		<link>http://paykapal.com/7-best-steps-of-marketing-your-content/</link>
		<comments>http://paykapal.com/7-best-steps-of-marketing-your-content/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 12:44:15 +0000</pubDate>
		<dc:creator>paykapal</dc:creator>
				<category><![CDATA[Ideas on SEO]]></category>
		<category><![CDATA[info on SEO]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[SEO and More]]></category>

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		<description><![CDATA[To be more efficient at Content and Internet Marketing that includes SEO &#38; Social Media, here are the 7 steps to follow: Objectives – You will never reach something if you don’t have a goal in mind. Lots of business issues can be partly resolved, through content marketing (also growing sales).  Purchaser Personas – What [...]


Related posts:<ol><li><a href='http://paykapal.com/video-marketing-is-now-the-new-wave-here-are-a-few-tips-to-get-you-started/' rel='bookmark' title='Video Marketing Is Now The New Wave Here Are A Few Tips To Get You Started'>Video Marketing Is Now The New Wave Here Are A Few Tips To Get You Started</a> <small>Have you considered video marketing as one of your marketing...</small></li>
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			<content:encoded><![CDATA[<p>To be more efficient at Content and <a href="http://www.recordbusinessgrowth.com.au/internet-marketing-melbourne">Internet Marketing</a> that includes SEO &amp; Social Media, here are the 7 steps to follow:</p>
<p> Objectives – You will never reach something if you don’t have a goal in mind. Lots of business issues can be partly resolved, through content marketing (also growing sales). </p>
<p> Purchaser Personas – What is the best word to describe the people you are trying to reach? Who are you seeking to employ? Feel for purchaser requirements and dwell on how to come to get them whereas meeting your individual as the trademark.</p>
<p> Keywords &#8211; What searching as well as social media key terms perfectly show the need for your items as well as services?</p>
<p> Content &amp; Assets – Write the subject matter including digital assets you currently have obtainable for key term optimization and social advertising.</p>
<p> Operationalize <a href="http://www.recordbusinessgrowth.com.au/seo-melbourne">SEO</a> &#8211; Whosoever is answerable or able to create content for the trademark should have key term glossaries obtainable and also <a href="http://www.recordbusinessgrowth.com.au/seo-melbourne">Search Engine optimisation</a> guidance on how to make use of them.</p>
<p> Socialize – Get in touch with others and also develop the social networks that will broaden your range as well as capability to connect.</p>
<p> Advertise – Promote subject matter on the social networks and also off site matter targets that you’ve made.</p>
<p>There are lots of other factors ahead of these guidelines, especially when it includes content composition and the arrangement of repurposing subject matter.</p>
<p> You can even add more to what you have just seen in this article. The point here is to make use of the best steps in order to market more your content. There is no guarantee that these steps can be easy. However, if you start making your move now, your content will really be advertised in ways you could never imagine. Try to explore options and arrive at your own success in the end. Soon, with all your efforts and hard work, all these will definitely happen.</p>


<p>Related posts:<ol><li><a href='http://paykapal.com/video-marketing-is-now-the-new-wave-here-are-a-few-tips-to-get-you-started/' rel='bookmark' title='Video Marketing Is Now The New Wave Here Are A Few Tips To Get You Started'>Video Marketing Is Now The New Wave Here Are A Few Tips To Get You Started</a> <small>Have you considered video marketing as one of your marketing...</small></li>
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		<title>Important Things That You Should Be Monitoring On Your Website</title>
		<link>http://paykapal.com/important-things-that-you-should-be-monitoring-on-your-website/</link>
		<comments>http://paykapal.com/important-things-that-you-should-be-monitoring-on-your-website/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 10:27:59 +0000</pubDate>
		<dc:creator>paykapal</dc:creator>
				<category><![CDATA[affiliate revenue]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[Website design]]></category>

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		<description><![CDATA[Each and every organization requirements to understand how it&#8217;s executing.  That is the thought behind exit surveys, buyer suggestions forms, suggestion boxes along with other gadgets.  Without the need of suggestions through the customer, keeping track of inventory, expenditures, sales revenue along with other benchmarks, a small business can carry a quick slide straight down [...]


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			<content:encoded><![CDATA[<p><strong>Each and every organization requirements to understand how it&#8217;s executing.  That is the thought behind exit surveys, buyer suggestions forms, suggestion boxes along with other gadgets.  Without the need of suggestions through the customer, keeping track of inventory, expenditures, sales revenue along with other benchmarks, a small business can carry a quick slide straight down a slippery slope, without the seller at any time seeing it coming – or becoming in a position to quit the slide. If you are looking for a complete blueprint for effective search engine marketing by producing effective websites you should check out my <a href="http://www.rylanclayne.com/epic-traffic-systems/epic-traffic-systems-bonus">Epic Traffic Systems Bonus</a> package.<br /></strong></p>
<p><strong>Website owners also have items they should be keeping track of on their websites.  Most of those could be categorized as targeted traffic associated or machine overall performance associated.  Here is my top ten record.<br /></strong></p>
<p><strong><em><strong>Keeping track of web site traffic<br /></strong></em></strong></p>
<p><strong>Traffic totals.  You want to know how a great deal targeted visitors you might be generating.  If the line on the graph is heading lower, you understand you need to find out why.<br /></strong></p>
<p><strong>Referrers.</strong> It&#8217;s not sufficient just to understand how a lot of visitors you might be obtaining.  You have to know exactly where they&#8217;re coming from.  I found I had been acquiring lots of site visitors from a Thanksgiving internet site.  They have been all becoming funneled into my Thanksgiving Happiness write-up.  All of a sudden I knew I should get much more links from other Thanksgiving websites.  Beneficial data.</p>
<p><strong>Searches.</strong> Very much to my shock, my happiness site started out having a ridiculous number of hits through the look for for &#8220;hairdressers&#8221;.  It just so happens I wrote a humor column on a hairdresser encounter.  I had been amazed to view it obtaining so very much site visitors for such a generic, aggressive search term.  If that had been a expression of the small far more relevance for me, this info would have lead me to appropriately optimize the site and get even more site visitors. If you would like to learn how to harvest large amounts of traffic and send them to your sites to increase your online income quickly using effectibe search engine marketing then take a look at what Keith Baxter and Jon Shugart have to say in my <a href="http://www.rylanclayne.com/epic-traffic-systems/epic-traffic-systems-review">Epic Traffic Systems</a> Review.</p>
<p><strong>Pages viewed per visit.</strong> If men and women check out only 1 web page per pay a visit to, you have some operate to convince them to visit additional web pages, like individuals that cause you to cash.</p>
<p><strong>Pages visited.</strong> Which means you threw up on your internet site a thing cool as an add-on.  How had been you to know that other website owners would web page link to it and deliver a whole bunch of visitors your way?  Well, now you already know, so add some copy to the web page to pull site visitors to the rest of the site.</p>
<p><strong><em><strong>Monitor web site performance<br /></strong></em></strong></p>
<p><strong>Forms.  Are they all functioning?  A great web page keeping track of service can maintain tabs on them for you.  The last point you desire would be to have lost hundreds or a huge number of subscribers since a sign-up form stopped operating<br /></strong></p>
<p><strong>Shopping carts.</strong> Slow and complicated purchasing carts are responsible for an estimated $25 billion in lost revenue.  Make certain yours is working effectively.   A beneficial internet site checking service can watch this to suit your needs, too.</p>
<p><strong>Download speed.</strong> Distinct your cache and test your internet pages.  Hmm.  Maybe those illustrations or photos are a bit large.  Time to compress them, as well as remove some.  Bear in mind that some people are on a a great deal slower connection than you are.  I use a satellite network occasionally, but when I don&#8217;t, my link pace is 28K.</p>
<p><strong>Server pace.</strong> re there issues with server rate?  Possibly not exactly where that you are, but on the other side of the planet.  Worldwide site keeping track of can alert you to some transatlantic connection difficulty, which means you can acquire it up along with your web hosting program.</p>
<p><strong>Server convenience.</strong> All the web hosts guarantee 99% ease of access.  But is that for actual?  Who monitors them? By one particular estimate, 75% of inaccessibility isn&#8217;t on the hosting server, but rather about the Internet&#8217;s backbone multilevel and in worldwide routing.  A worldwide internet site monitoring support can aid determine the issue, so that you can function together with your web hosting business to resolve it before as well quite a few product sales are lost.</p>
<p><strong>Fun.</strong> In the event you are not obtaining enjoyable, audition for that drummer location inside the nearby band.  There&#8217;s no stage spending your lifetime executing a thing that bores you.  Webmastering ought to be enjoyable. If you are looking for further information on search engine marketing strategies and <a href="http://www.rylanclayne.com/affiliate-marketing/a-simple-guide-to-choosing-your-internet-guru">internet marketing</a> motivation please visit my blog.</p>


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		<title>Press Release: Ensure More Visitors To Your Website!</title>
		<link>http://paykapal.com/press-release-ensure-more-visitors-to-your-website/</link>
		<comments>http://paykapal.com/press-release-ensure-more-visitors-to-your-website/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 12:31:42 +0000</pubDate>
		<dc:creator>paykapal</dc:creator>
				<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[internet marketing]]></category>
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		<description><![CDATA[Press release can be a an very effective means through which you can attract lot of audiences to your website. This is due to the fact that it is very cost effective and also very easy to be practiced. You will not only get access to large audiences but also get great rank in search [...]


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			<content:encoded><![CDATA[<p>Press release can be a an very effective means through which you can attract lot of audiences to your website. This is due to the fact that it is very cost effective and also very easy to be practiced. You will not only get access to large audiences but also get great rank in search engine with press release. Writing, allocating and posting of press releases is very simple.</p>
<p> You can increase your sales drastically and also improve your profit ratios. Initially when you just start up you need to have a Press list. The Press List basically is a record that consists of all the contact information of the editors of the publication sites you deal with. After deciding whom to sell your products it will become for easier for you to choose a particular launch. Try not running behind the MDs of a publishing house or a third person, rather editors are the one who will lead you to your destination. You can also make timely updates for the Press Release instead of the Press list by building network through various publication sites.</p>
<p> One of the excellent way through which you can make the traffic informed about your offerings is press release. with this it can be said that having information which is genuine and also very interesting will make the reader stick to your article. It is important that the first few words and phrases are very attention seeking and the sentences are very meaningful and attractive. It is your responsibility to make the reader know about the different advantages they can avail after going through this PR. You need to mention about what will they be missing if the press release is not read. In case you are aiming to turbocharge your main network marketing attempts, then you should review <a href="http://www.themysteriousmarketer.com/software/article-marketing-software/the-best-spinner-content/the-best-spinner-review">The Best Article Spinner Review</a>.</p>
<p> Only after you have knowledge about who your prospects are you should go ahead with the selection of the publication. You need to ensure that the publication house posts the PR online or not at the time of selecting publication house. If you enter known keywords in the search engines then there are higher chances that you would get good results. Once you have selected the publication house you need to enquire the person that can help you and to whom you can deliver mails. Also make sure that the subject line which you write in the email is very catchy this is because only this will be able to make the receiver open your email and check the details. In case your subject line is not attention grabbing there are high possibilities of it getting ignored by the receivers. For further thought, it might be on your desire in order to check out <a href="http://www.themysteriousmarketer.com/software/article-marketing-software/the-best-spinner-content/the-best-spinner-bonus">The Best Spinner Review</a>, with a view to direct you towards getting a significant raise in your on-line earnings.</p>


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		<title>Article Directories &#8211; Make The Most Of Tem To Succeed Online</title>
		<link>http://paykapal.com/article-directories-make-the-most-of-tem-to-succeed-online/</link>
		<comments>http://paykapal.com/article-directories-make-the-most-of-tem-to-succeed-online/#comments</comments>
		<pubDate>Sat, 12 Dec 2009 05:09:50 +0000</pubDate>
		<dc:creator>paykapal</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[money making]]></category>
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		<category><![CDATA[search engine marketing]]></category>
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		<description><![CDATA[There are ways roughly pushing your website.  And it&#8217;s not even starting to cost you a cent ( only a bit of your time ).  There are what we holler net directories and article directories.  Net directories, just, are directories of varied classes carrying internet site lists.  On the other hand, article directories are directories [...]


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			<content:encoded><![CDATA[<p>There are ways roughly pushing your website.  And it&#8217;s not even starting to cost you a cent ( only a bit of your time ).  There are what we holler net directories and article directories.  Net directories, just, are directories of varied classes carrying internet site lists.  On the other hand, article directories are directories also containing various categories where you can publish your articles.  Why credit the two?  You&#8217;ll soon find out. If you would like a ready made option for building your online business read my <a href="http://www.rylanclayne.com/digibizpro/digibizpro-review">Digibizpro</a> review. </p>
<p> Straight off are net directories.  Were you aware that there hundreds of web directories live all across the net?  What you do is you present your website to these directories, and there you go prompt tie-in to your site!  Did you also recognise that almost all of those net directories are independent?  That&#8217;s's right, they won&#8217;t charge you anything ( perhaps just some isolated link up back to their internet site reciprocal cross linking ).  What counts is that a site is joining back to your site.  If you practise this with hundreds of other web directories ( thousands, if you have the time and perseverance ), you will indeed sustain that many internet sites tying back to you.  By doing this, your link popularity will increase.  Link popularity is the quantity of links pointing back to your website ( the more links, and the more higher their PR, the better).  Its also the base on how search engines would rank your website.  If a search website sees that you have advanced link recognition, they might see your internet site to be significant, and rank you accordingly . </p>
<p> Next are article directories.  I recognise what you&#8217;re guessing.  How would articles help your site get traffic?  First reason by passing on to article directories, you will have the opportunity to market your internet site thru the resource box or author&#8217;s biography.  Like web directories, several hundred article directories survive.  And again, they are also free.  What you need are directories that allow you put forward and apply their other articles absolutely free.  Why use gratis articles?  Second rationality if your website is deficient subject and you would like people to regularly see you, apply these gratis articles as your web subject matter (always include the author and source).  With your website bearing more subject, more traffic will eventually follow to you. If you would like great guidelines on writing good content check out my <a href="http://www.rylanclayne.com/digibizpro/digibizpro-bonus">DigiBizPro bonus</a> package. </p>
<p> These are two paths of encouraging your link popularity, pagerank, and of course, traffic.  Other than these, you can try out having incoming linkups thru forum collusion and link cooperation with internet sites that are associated to yours ( but that is&#8217;s another story ).  I&#8217;m hoping you would find this helpful, so enroll to net directories and pen your articles today.</p>
<p>If you would like more information on <a href="http://www.rylanclayne.com/ppc/which-one-should-you-choose-seo-or-ppc">site promotion</a> or general internet marketing tips and strategies please visit my blog.</p>


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		<title>Backlinks: What you need to do about them</title>
		<link>http://paykapal.com/backlinks-what-you-need-to-do-about-them/</link>
		<comments>http://paykapal.com/backlinks-what-you-need-to-do-about-them/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 09:06:41 +0000</pubDate>
		<dc:creator>paykapal</dc:creator>
				<category><![CDATA[backlinks]]></category>
		<category><![CDATA[internet marketing]]></category>
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		<description><![CDATA[help with backlinks Backlinks sometimes described as &#8216;inbound links&#8217; are key to the visibility of your web pages in the search engines and attracting visitor traffic. When thinking about backlinks there are three elements you need to consider, the source from which the backlinks come from, the anchor text of the backlinks and the content [...]


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<p style="text-align:center;"><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/3DCusIjl1cQ&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/3DCusIjl1cQ&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p style="text-align:center;"><a href="http://www.youtube.com/watch?v=3DCusIjl1cQ">help with backlinks</a></p>
<p></center>
<p><a href="http://www.backlinksclinic.com/backlinks-faq/backlinks-quality-and-quantity-of-backlinks-matter">Backlinks</a> sometimes described as &#8216;inbound links&#8217; are key to the visibility of your web pages in the search engines and attracting visitor traffic. When thinking about <a href="http://www.backlinksclinic.com">backlinks</a> there are three elements you need to consider, the source from which the backlinks come from, the anchor text of the backlinks and the content of the page to which the backlinks sends the visitor to.</p>
<p><strong>The amount of backlinks</strong></p>
<p>The number of <a href="http://www.backlinksclinic.com">backlinks</a> to a page is one of the elements the search engines take into account when deciding how to position the page in the SERPS (Search Engine Page Results).</p>
<p><strong>The origin of the backlinks</strong></p>
<p>Backlinks are like votes &#8211; the higher the number of votes (backlinks) the more authoritative the page is viewed by the search engine. So it follows that pages with backlinks from &#8216;trusted pages will receive a much higher value consideration from the search engines. Government (.gov) and educational (.edu) sites are prime examples of sites that are authoritative and trustworthy.</p>
<p><strong>Google Page Rank</strong></p>
<p>Backlinks from web pages with high page rank (a &#8216;reward&#8217; awarded by Google to each page that it has observed over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.</p>
<p><strong>The &#8216;anchor text&#8217;</strong></p>
<p>Just like a label, the backlink anchor text influences the search engines valuation of the backlink. If the content of the page is about &#8216;parenting&#8217; and the backlink on the page is labeled or given the &#8216;anchor&#8217; text &#8216;parenting&#8217; then the search engines consider this to be of more value to the searcher looking for web pages related to &#8216;parenting&#8217; than if the backlink was labeled &#8216;babycare&#8217;.</p>
<p><strong>Common mistakes</strong></p>
<p>A significant number of people undermine their backlinks building activities because they focus on quantity as opposed to quality of backlinks. Having a significant number of backlinks to your page doesn&#8217;t necessarily mean the search engines will view your page as relevant.</p>
<p><strong>How to manufacture backlinks</strong></p>
<p>So let me tell you my no nonsense process for acquiring backlinks that will make the search engines take notice of you and bring the right type and appropriate traffic to your web site.</p>
<ol>
<li>To begin with you should focus on selecting the right keywords.</li>
<li>I like to build a keyword &#8216;cloud&#8217;.</li>
<li>I most often start with a single &#8216;top&#8217; level keyword or key phrase which has significant visitor traffic.</li>
<li>To work out the volume of visitor traffic is being generated by searches for my primary keyword I use the Google keyword analyzer tool.</li>
<li>The Google tool creates a list of keywords associated with my main keyword and from this list I grow my cloud.</li>
<li>I then generate content in the form of articles and videos with backlinks with the right &#8216;anchor text&#8217; to my &#8216;money&#8217; or &#8216;target&#8217; page and push these to a wide range of content directories.</li>
<li>When I write my content I do so with the reader in mind so as each piece of content attracts backlinks to itself as well as sends backlinks to my target pages.</li>
</ol>


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		<title>First Page Ranking Above the Fold</title>
		<link>http://paykapal.com/first-page-ranking-above-the-fold/</link>
		<comments>http://paykapal.com/first-page-ranking-above-the-fold/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 05:06:55 +0000</pubDate>
		<dc:creator>paykapal</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://paykapal.com/first-page-ranking-above-the-fold/</guid>
		<description><![CDATA[The financial gain from a position in the top 5 search results for a major keyword can be very substantial, one example is a keyword that went from the bottom of the second page to the 4th position on Google. A client’s website had a ranking of 18 for their primary target keywords on the [...]


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			<content:encoded><![CDATA[<p>The financial gain from a position in the top 5 search results for a major keyword can be very substantial, one example is a keyword that went from the bottom of the second page to the 4th position on Google.</p>
<p>A client’s website had a ranking of 18 for their primary target keywords on the second page of Google’s natural search engine results. Considering the number of companies competing for a high ranking on this keyword, a position on the second page seemed like a good accomplishment, but the volume of sales leads was disappointing.</p>
<p><strong>SEO Works<br /></strong></p>
<p>A marketing strategy focused optimization efforts on improving the natural keyword ranking for this one target keyword. After some time and effort, the ranking for the keyword first moved to the number 9 position, and then to the number 4 position of the first page search engine results. The improved search engine ranking for this single keyword generated an increase in sales leads far more than expected, which subsequently converted to an increase in sales revenue amounting to over $1,000,000.</p>
<p><strong>Tracking the Moves</strong></p>
<p>The list below shows the search engine ranking relative to the number of sales leads that were generated from the company’s primary target keyword:</p>
<ul>
<li>Nov 08 &#8211; position 18 = 6 leads</li>
<li>Dec 08 &#8211; position 9 = 31 leads</li>
<li>Jan 09 &#8211; position 9 = 126 leads</li>
<li>Feb 09 &#8211; position 4 = 102 leads</li>
<li>Mar 09 &#8211; position 4 = 207 leads</li>
<li>Apr 09 &#8211; position 4= 221 leads</li>
</ul>
<p><strong>Summary of Results<br /></strong></p>
<p>The increase in the number of monthly sales leads can be seen as the target keyword ranking moved up over the six month time period. The full benefit of the keyword moving from the 18<sup>th</sup> to the 9<sup>th</sup> position is reflected in the January total because the change occurred later in the month of December. The same applies to the move from position 9 to position 4 because the change occurred later in February.</p>
<p>For marketing managers and business owners who are wondering about the difference between having a major keyword listing on the first page of search results compared to the second page of results, this case study should provide some insight based on our experience.</p>
<p>It also shows an example of the potential benefit from having keyword search results listed above the fold of a web page as opposed to below the fold where viewers must scroll down to see more search listings.</p>
<p>Based on these results, there is clear evidence that a higher organic search engine ranking can dramatically affect sales lead generation and company revenue, in this case over ,000,000.</p>
<p> </p>
<p> </p>
<p>Wriiten by Rick Smith: <a href="http://www.10thdegree.com">Interactive Advertising Agency</a>, <a href="http://www.10thdegree.com">Website SEO Services</a>, <a href="http://www.jazelauto.com">Automotive Website Design</a>.</p>


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		<title>8 Steps to SEO Your Pages</title>
		<link>http://paykapal.com/8-steps-to-seo-your-pages/</link>
		<comments>http://paykapal.com/8-steps-to-seo-your-pages/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 06:32:30 +0000</pubDate>
		<dc:creator>paykapal</dc:creator>
				<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[search engine ranking improvement]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://paykapal.com/8-steps-to-seo-your-pages/</guid>
		<description><![CDATA[There are a number of steps I always follow when optimizing a site for SEO (note these are just the high points, there are others that I don&#8217;t mention here, but these WILL take you a long way): 1) If it&#8217;s a new site, I will include the keywords in a non hyphenated domain name [...]


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			<content:encoded><![CDATA[<p>There are a number of steps I always follow when <a title="Toronto SEO" href="http://www.75-c.com/search-engine-ranking-improvement.html">optimizing a site for SEO</a> (note these are just the high points, there are others that I don&#8217;t mention here, but these WILL take you a long way):</p>
<p> 1) If it&#8217;s a new site, I will include the keywords in a non hyphenated domain name (if you can get a .edu or .gov TLD snap it up, otherwise a cheap .info will be ok)</p>
<p> 2) I like to rename the URL to each money page to include the main keyword for that page.</p>
<p> 3) Set up Google Analytics for the site and ensure the tracking script is added to every page.</p>
<p> 4) Go through the &#8220;money&#8221; pages and make sure that the title, descriptions and keywords meta tags are different and optimized for the keywords on the page. In a competitive niche (over 1 million result pages in Google), I would limit the keywords to one main phrase, a couple of local modifiers and one or two more closely related terms per page.</p>
<p> 5) Edit the non-money pages (i.e. pages that are irrelevant from an SEO perspective) and ensure the title and meta description tags are not duplicates of any of the money page tags. Google Webmaster tools will identify this for you once your site has been registered and crawled.</p>
<p> 6) I also nofollow any links to overhead pages from all of the pages on the site other than the home page. I leave the home page links as follow links, since I want the SEs to index all pages on the site and having privacy, contact, disclaimer, etc overhead pages add to Google&#8217;s view of the &#8220;trust&#8221; for the site. On all other pages I want only the link to the home page to be a follow link, so I can build up the page rank of the home page. I handle this in Dreamweaver by using two different site templates, one for the home page and one for the rest of the pages on the site. If your main keyword page is something other than the home page, modify your approach accordingly.</p>
<p> 7) I then optimize each page&#8217;s content for it&#8217;s main keywords, modifiers and related terms. It&#8217;s important that each word or phrase used in the keyword META is found on the page to avoid keyword spam penalties.</p>
<p> <img src='http://paykapal.com/wp-includes/images/smilies/icon_cool.gif' alt='8)' class='wp-smiley' /> At this point the <a title="Mississauga SEO " href="http://www.75-c.com/search-engine-optimization-info.html">on page optimization</a> is complete enough to start with link building. As you may already know, building links is difficult. I use articles, blog posts, submit forms on relevant sites, reciprocal links, etc. There are ways to make this process less time consuming, without going black or even grey hat. Contact me at <a title="Mississauga SEM" href="http://www.75-c.com">Mississauga Search Engine Marketing</a> if interested.</p>


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		<title>5 SEO Steps For Higher Rankings</title>
		<link>http://paykapal.com/5-seo-steps-for-higher-rankings/</link>
		<comments>http://paykapal.com/5-seo-steps-for-higher-rankings/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 00:04:36 +0000</pubDate>
		<dc:creator>paykapal</dc:creator>
				<category><![CDATA[how to seo a website]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[seo tips]]></category>
		<category><![CDATA[website optimization]]></category>
		<category><![CDATA[website seo]]></category>

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		<description><![CDATA[For many people, SE Optimization is something only highly skilled people can do. As a Dallas SEO it&#8217;s my belief that a lot of this is due to all the snake oil written by self described SEO Guru&#8217;s. Some do this because they do not know any better while many others do it because their [...]


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			<content:encoded><![CDATA[<p>For many people, SE Optimization is something only highly skilled people can do. As a <a href="http://texasseoservices.com/">Dallas SEO</a> it&#8217;s my belief that a lot of this is due to all the snake oil written by self described SEO Guru&#8217;s. Some do this because they do not know any better while many others do it because their Clients would stop paying them if they knew how easy it was to rank a web site. SEO isn&#8217;t rocket science peeps. It&#8217;s a systematic series of procedures that if done properly, will cause a Website to move up in the rankings.</p>
<p>First up, the person in charge of obtaining the domain should make sure that keywords are part of the domain name if it&#8217;s possible. When all things are equal, a Website with your keywords in the domain name will outrank a website without the keywords in the web address.</p>
<p>Next, the you keywords should be included in the Website name. This helps the search engines figure out what the subject of your Website is.</p>
<p>It&#8217;s important to make certain keywords are a part of the Title of every page on your site, or at least, you should use some keywords in the title of the page or article. This has the same effect as putting keywords in the Title of your Website in that it helps the search engines determine what the page is about, what words to rank it for and how relevant it is. Plus, the Website or Blog should be designed so that the Page Title is in the H1 tag. Search engines give a lot of value to the H1 tag and so it&#8217;s important in good SEO practices. If you&#8217;re using a <a href="http://texasseoservices.com/web-design">web design company</a> company, make certain they know how to do this one little thing.</p>
<p>You should now have those three things taken care of. Now that you do, it is critical that the keywords you want to rank for show up in the content of the page. I like to use them at least once in the first paragraph and once or twice more in the article somewhere, especially near the end of the page. A few more times between the first and last paragraph won&#8217;t hurt, whatever you do, make certain to use them in the first part of the page and again at the end.</p>
<p>Lastly, probably the most important thing of SE Optimization actually takes place off your Website. In my opinion, the most important thing in obtaining a higher ranking is backlinks leading back to your page on your Website. And it&#8217;s not enough to just get backlinks, these backward links need to have your keywords as the Anchor text of the links back to your site.</p>
<p>How important are backlinks? I have ranked quite a few Websites that didn&#8217;t have the keywords in the URL, plus I can rank one that doesn&#8217;t have keywords in the Website Title, Page Title and in the Content (although it&#8217;s much, much harder to do), but without anchored backward links going to your web page, {it is impossible} to to get higher rankings in the search engines for any search phrases that are the least bit in high demand.</p>


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		<title>Search Engine Marketing for Your Local Business</title>
		<link>http://paykapal.com/search-engine-marketing-for-your-local-business/</link>
		<comments>http://paykapal.com/search-engine-marketing-for-your-local-business/#comments</comments>
		<pubDate>Fri, 29 May 2009 23:08:35 +0000</pubDate>
		<dc:creator>paykapal</dc:creator>
				<category><![CDATA[article]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Central Virginia]]></category>
		<category><![CDATA[Charlottesville]]></category>
		<category><![CDATA[Harrisonburg]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Market Your Business On The World Wide Web]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Offline To On]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Online Marketing For Local Businesses]]></category>
		<category><![CDATA[Online Marketing For Offline Businesses]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[Staunton]]></category>
		<category><![CDATA[VA]]></category>
		<category><![CDATA[Virginia]]></category>
		<category><![CDATA[Waynesboro]]></category>

		<guid isPermaLink="false">http://paykapal.com/search-engine-marketing-for-your-local-business/</guid>
		<description><![CDATA[If you own a small business with one to ten employees that serves mostly local clientele, then you need an online presence! Increasingly, your potential clients are forsaking those outdated Yellow Pages paper books for Google and other Internet search engines. It is simple and fast to research &#8220;Market Your Business On The Internet&#8221;. If [...]


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			<content:encoded><![CDATA[<p>If you own a small business with one to ten employees that serves mostly local clientele, then you need an online presence!</p>
<p> Increasingly, your potential clients are forsaking those outdated Yellow Pages paper books for Google and other Internet search engines. It is simple and fast to research <a href="http://www.thewebmarketingguy.net">&#8220;Market Your Business On The Internet&#8221;</a>. If you don&#8217;t find the service you&#8217;re seeking in the city of Charlottesville, you can very simply broaden your research to <a href="http://www.topratedwebpages.com">&#8220;Internet Marketing Services Waynesboro Virginia&#8221;</a> or even &#8220;Internet Marketing Services Central Virginia&#8221;. (How much time and how many cumbersome telephone books would you need to do a wide area search like that with the Yellow Pages?)</p>
<p> <strong>Internet Marketing For Local Businesses</strong></p>
<p> If your local business doesn&#8217;t use the web to promote itself, keep in contact with its customers, broaden its reach, and take your competitor&#8217;s customers, you can be sure that it&#8217;s competition will do it to you… and it will happen very soon.</p>
<p> For many local businesses, moving from conventional <strong>OFF</strong>line promotion to the <strong>ON</strong>line world is a very hard thing to do. Many traditional firms hold on to &#8220;the way it&#8217;s always been&#8221; and refuse to look into online promotion.</p>
<p> How should you shift your company from &#8220;the way it&#8217;s always been done&#8221; to an net promotion mind set?</p>
<p> <strong>Moving Your <strong>OFF</strong>line Business <strong>ON</strong>line&#8230;</strong></p>
<p> Internet promotion does not, necessarily, demand a web site. Email marketing alone can make a big difference.</p>
<p> For a small offline business to succeed with a marketing campaign on the net would probably necessitate the dedication (and salary) of a full time employee. Setting up a simple direct-response web page or two, getting a keyword focused domain name, search engine optimization, email marketing, article marketing, and other forms of internet promotion are major undertakings. Once your web site or email opt-in methods are set up, promotion is the major job. Nonetheless, unless it is carried on on a regular basis, it won&#8217;t produce the wanted results.</p>
<p> An internet site is dandy, but it&#8217;s easily forgotten unless it is promoted continuously and updated regularly.</p>
<p> Hiring a qualified outside online marketing service is a realistic solution for local businesses who want to add a web factor to their marketing, but who don&#8217;t want the added work.</p>
<p> Altogether, crossing the offline/online gap shouldn&#8217;t be looked upon as major problem. There are services &#8212; probably in your own area &#8212; that will assist. Here&#8217;s a idea&#8230;  Why not Google &#8220;Internet Marketing Yourtown Yourstate&#8221; or <a href="http://www.thewebmarketingguy.net">&#8220;Online Marketing For Local Businesses Yourtown Yourstate&#8221;</a> and see what happens? It&#8217;s the smart way to do business today!</p>


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