Sirius satellite radio is one of the largest American broadcasters enjoying a great reputation and popularity owing to the diversity of channels and the wide range of tastes it suits. Although the majority of channels broadcast all sorts of music genres, people interested in news and sport events benefit in almost the same way. The name of Sirius Satellite Radio has grown more popular over the years with the collaboration with famous names in the showbiz such as Howard Stern, who transfered his show to Sirius Satellite Radio after signing a five-year contract with the company. The Howard Stern Show started being broadcast on Sirius Satellite Radio on January 9, 2006.
According to the contract, Howard Stern could create three individual channels of which he opened two so far. In fact Howard 100 and Howard 101 are on top of the listeners’ preferences in the entire package offered by the broadcaster. The range of programs covered by Sirius Satellite radio includes news and talk shows, entertainment, music and sports, all with additional subcategories. Thus, under the music section you can select Jazz/Blues, Country, Hip-Hop/R&B or pop. To give a more comprehensive picture to the programs, it suffices to say that just for rock, you’ve got more than twenty-two available choices.
Sirius Satellite Radio offers only self-productions, and many of the live shows are hosted by big names in various domains, such as notable sports figures in skateboarding, NBA, cycling and football of course. There are musicians, deejays and veejays as well as hip hop superstars like 50 Cent or Eminem who support the music and entertainment part of the programs, while political commentators deal with the news and major events in bulletins and talk shows.
In the market approach, Satellite radio depends on a strategy based on exclusiveness and this is best reflected in the access to major sports events. Sirius satellite radio is the only broadcaster for all the NFL, NBA and CFL games. In fact, since 2005, Sirius is the satellite radio company with the most live NBA games. Other worth mentioning achievements include the national horse racing talk show At the Races, as well as to the English Premier League matches that deserve all the attention; moreover, soccer topics are debated daily from Monday to Friday in various talk shows.