In spite of the times, Santa Fe Ford’s used cars and trucks are selling faster than Girl Scout cookies at a milk parade. A marketing firm in Florida, MarketinginFlorida.com has directed the bulk of Santa Fe Ford’s internet marketing campaign toward ranking the dealership highly for used car dealer Gainesville

“Over the past 8 months I have sold my complete stock of problem inventory, mostly sold to new retail customers, and for the first time in many years I have a used car department that is quite profitable. Marketing in Florida’s internet marketing services and our deep discounts have been directly responsible for the success of my pre-owned sales department. We spend next to no money advertising our used inventory other than our internet marketing efforts and right now, about 72% of our sales come directly from our online marketing.”    Greg Waitcus, VP, Santa Fe Ford.

Santa Fe Ford’s results prove that today’s domestic auto dealers can become profitable if they mold their business model and online marketing to be in-line with what today’s car buyers call for. It is not the mid-80′s anymore. Today’s car buyer grasps the market value of vehicles and demands full disclosure before they visit or even call the dealership.

Overwhelmingly, the 20,000+ car dealers in America are local businesses that are owned and run by high minded businessmen who practice their faith, support their local community and treat their clients very well. With a local Florida auto dealer posting massive returns month after month, Barrack Obama and friends must find a path for the domestic auto makers to become sustainable. If GM is allowed to go up in smoke, the ripple effect may bankrupt America.

With bankrupt domestic auto makers, it is the local dealers that will be asked to cover the loss on all of their brand new domestic inventory. It is not the manufactures that are owners of all that inventory, it is the local dealerships. With bankrupt automakers, all of the local auto dealer’s existing new stock would have to be immediately written down to auction levels as the vehicles all of a sudden become worth the same as their pre-owned counterparts without solvent manufacture backing. For nearly all affected dealerships, those write downs would amount to placing them in an immediate default of their loan covenants with their floor planners. Without the inexpensive financing for their inventory, very few franchised auto dealers can survive.

All over America automotive dealers directly and indirectly support an unfathomable workforce spanning many industries. They generate enormous amounts of state and local tax revenue and make a great span of political and charitable contributions. With unemployment over 8% and now talk of a jobless recovery, America would have a hard time recovering from loosing GM and Chrysler.

The loss of jobs and tax revenue at all levels would be {staggering|devestating}. Franchised auto dealers are the brute strength of their local economies. Collectively, car dealerships are the backbone of America. Domestic auto makers and congress must find a way to save Detroit or risk a crippling failure of America.

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